21st March 2022
Geospatial information systems (GIS) have been around since the early 1960s, helping to solve real world problems and gaining social recognition since the first commercial GIS product was developed in 1981. Since then, GIS has continued to evolve and provide thousands of organisations the ability to create their own digital maps and layers, to solve individual problems, reveal trends and relationships about pretty much everything.
“GIS is about uncovering meaning and insights from within data. It is rapidly evolving and providing a whole new framework and process for understanding.” Jack Dangermond, CEO, Esri.
As most organisations will be aware, crowdsourcing and GIS go hand-in-hand, and getting hold of third-party data to develop geospatial applications can be time consuming and expensive. In a world of digital transformation, IOT and smart cities, communities are crying out for a better use of data. To help drive, build and facilitate growing local communities and resources it’s vital to stay better connected within our day-to-day lives.
Some of the most promising areas in which we are seeing crowdsourced, big data solutions and platforms gain recognition is within the retail space and smart city initiatives. Having the capability to report on where potential customer footfall is occurring, number of tourists per year or highlight where certain problem areas might develop is incredibly important and can help determine where new hotel developments, corporate office space or hospitals might be identified and developed.
In essence, how organisations go about collecting that data and aligning it with the consumer needs and specific use cases is key to digital growth. Understanding people’s behaviour in a data-driven world can positively influence and impact business decisions and smart city planning.
Metricell can help you realise that potential by providing a fast, flexible and fully automated platform which allows for a controlled and reliable ecosystem of in-house crowdsourced data. Our Aptus capability is simple to integrate, privacy compliant and creates instant value and the opportunity to target new revenue streams and growth in the areas you need it most.
27th March 2023
In today's fast-paced world, businesses and organisations must rely upon technology to stay ahead of the competition, streamline internal processes and monetise where possible. This means that the solutions they require must be fully customisable and flexible in adapting to their needs.
7th February 2023
Yes, it is true that in today's world, customer focus is a critical factor in successful business and smart city planning. And there are a multitude of avenues that need to be considered before any project can go ahead, such as infrastructure, technology, transport, housing, public services and security to name a few. Furthermore, hindsight is a wonderful thing, and we must learn from our past mistakes if our smart cities are to be a success for the future.
9th December 2022
We have all heard about the digital divide, but over the years it has turned into one of these clichéd, throw-away terms which we have all used, but perhaps don’t fully understand or appreciate what it really means for some people. For many of us, access to digital services, devices and adequate broadband is taken for granted, and connectivity has become a daily necessity we can’t live without.