June 13, 2025

Crowdsourced data is an invaluable asset for telecom operators looking to achieve superior network performance and customer experience. Yet, many still underestimate its full potential. Are you truly leveraging your crowdsourced data?
At Metricell, we've seen first-hand how granular insights from crowdsourced data can significantly improve customer experience – from 20m granularity that has guided small cell rollout in the UK, to site-level health checks that have identified overshooting cells, crossed feeders and pilot pollution in Malaysia.
This multi-billion, cost efficient sampling method can be achieved via Aptus integration into your own account / billing applications or purchased off-the-shelf from 3rd parties. At Metricell, we bring crowdsource data into the spotlight by effectively combining the data with network topology, OSS KPIs, drive test and many other network datasets. This allows our customers to go beyond standard reporting and implement real, actionable changes to their network.
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Use cases extend beyond network improvement actions to also understanding how your network is performing across any location, including cities, post codes, radio optimisation regions, or any other polygon-based area.

Tier 1 operators are already using Metricell to make the most of their crowdsource data. Contact us today to arrange a demo and understand where we can help you expand your crowdsource capabilities.

January 22, 2026
When frontline users stop trusting the network, they change how they behave. By the time those behaviours are obvious, the system is already compromised, even if technical performance still appears “acceptable” on paper.

January 13, 2026
We want to help our users maximise their experience with the SmartTools platform. This series is designed to introduce you to some of the fantastic features within SmartTools, whether you're already familiar with the platform or not.

November 10, 2025
Initiatives such as the UK’s Shared Rural Network (SRN) are already delivering significant improvements in mobile coverage across the countryside, however there is still progress to be made.