Network operators heavily rely upon customer experience data to not only help improve their own subscriber network performance, but to also optimize their own internal business processes, improve investment strategies and protocols from within. Data is inescapable, but it is how we choose to benefit from it that really matters.

Operators of course handle extremely large amounts of subscriber data, and trying to make sense of that data can seem like a colossal task in itself, let alone how it can be utilised and worked into something that creates huge amount of value. But nonetheless, the potential is indeed there, and the number of use cases crying out for a more data driven approach is increasing and becoming more marketable.

The problem with outsourcing is the guarantee of diversity and reliability of that data, and what can’t be vouched for can then prove unreliable and untrustworthy.

We only need to observe our everyday environment, resources and communities to better understand the need for better connectivity and data utilisation. It will soon be the foundation, where every smart city and community is heading or aiming for. Now is the time to better understand our data, create the right investment opportunities and reap the rewards from new revenue streams.

Currently there are a lot of third-party data collection vendors in the market who offer a variety of network performance data and end user metrics, but the problem with outsourcing is the guarantee of diversity and reliability of that data, and what can’t be vouched for can then prove unreliable and untrustworthy. Metricell’s Aptus capability is simple to integrate, privacy compliant and creates instant value and the opportunity to target new revenue streams and growth in the areas you need it most, without compromising on the data reliability or lack of data ownership.

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