25th April 2022
Network operators heavily rely upon customer experience data to not only help improve their own subscriber network performance, but to also optimize their own internal business processes, improve investment strategies and protocols from within. Data is inescapable, but it is how we choose to benefit from it that really matters.
Operators of course handle extremely large amounts of subscriber data, and trying to make sense of that data can seem like a colossal task in itself, let alone how it can be utilised and worked into something that creates huge amount of value. But nonetheless, the potential is indeed there, and the number of use cases crying out for a more data driven approach is increasing and becoming more marketable.
The problem with outsourcing is the guarantee of diversity and reliability of that data, and what can’t be vouched for can then prove unreliable and untrustworthy.
We only need to observe our everyday environment, resources and communities to better understand the need for better connectivity and data utilisation. It will soon be the foundation, where every smart city and community is heading or aiming for. Now is the time to better understand our data, create the right investment opportunities and reap the rewards from new revenue streams.
Currently there are a lot of third-party data collection vendors in the market who offer a variety of network performance data and end user metrics, but the problem with outsourcing is the guarantee of diversity and reliability of that data, and what can’t be vouched for can then prove unreliable and untrustworthy. Metricell’s Aptus capability is simple to integrate, privacy compliant and creates instant value and the opportunity to target new revenue streams and growth in the areas you need it most, without compromising on the data reliability or lack of data ownership.
27th March 2023
In today's fast-paced world, businesses and organisations must rely upon technology to stay ahead of the competition, streamline internal processes and monetise where possible. This means that the solutions they require must be fully customisable and flexible in adapting to their needs.
7th February 2023
Yes, it is true that in today's world, customer focus is a critical factor in successful business and smart city planning. And there are a multitude of avenues that need to be considered before any project can go ahead, such as infrastructure, technology, transport, housing, public services and security to name a few. Furthermore, hindsight is a wonderful thing, and we must learn from our past mistakes if our smart cities are to be a success for the future.
16th January 2023
How many of us have energy saving and sustainability on our New Year’s resolution wish lists? I think it’s fair to say, that many households right now are looking for new ideas of how to overcome large winter energy bills and cutting down on non-essentials in hope of saving some pennies. Well guess what? We are not alone in that energy-saving boat.