18th October 2022
There are some things in life which are pretty much unavoidable… and one of those is our data. No matter where we live, what we do or where we are going, our data will always be there, it will always be following our daily lives and you can be rest assured, it will be sold to the highest bidder. Putting all this aside, what we do want as end-users is the knowledge that our data is protected and utilised in the right way that is potentially going to benefit us as customers in the long-term.
Our data is a crucial component to many types of companies, especially network operators. Not only because it helps them understand the customer experience, but also how to help streamline their own business processes and create growth and new revenue streams. Monetising this data can be a real game-changer in terms of digital transformation and becoming the real-deal telco experience providers, where the customer is kept at the heart of their business strategy.
But now it would appear that the acquisition of this third-party data, has been seriously brought into question.
Geolocation data and crowdsourcing is hugely important in the world of telecom and can provide a raft of intel for ISP’s, but buying in from third parties is no longer as simple as that, as in recent news, the FTC (The Federal Trade Commission) has filed a lawsuit against the data collection company Kochava, for selling data that tracks people at reproductive health clinics, places of worship, and other sensitive locations.
The FTC has alleged that the company has failed to adequately protect its data from public exposure, where data feeds allow purchasers to track specific mobile devices and their locations, such as their home addresses, which could when combined with property records uncover a person’s identity. Free data samples have also been readily available with minimal effort to obtain up until June 2022, without hardly any restriction or checks imposed on their use.
This type of news has undoubtedly been an eye-opener or caused a few ripples for those who already buy-in their data from third parties, and therefore naturally have their own set of doubts and questions now over where that data might have come from or how accurate it is. And of course, whether the contents of that data is reliable and trustworthy enough to continue with.
Crowdsourcing however can be carried out in-house so that organisations don’t need to be thrown into doubt over the contents of their data. With Metricell’s do-it-yourself crowdsourcing, our Aptus capability is simple to integrate into the apps of network operators and will automatically transmit anonymous customer experience information straight to the cloud, creating instant value, flexibility and the ability to provide customers with an outstanding network service.
Visit our website today to learn more about DIY crowdsourcing, data monetisation and how you can help protect and grow your business for the future.
27th March 2023
In today's fast-paced world, businesses and organisations must rely upon technology to stay ahead of the competition, streamline internal processes and monetise where possible. This means that the solutions they require must be fully customisable and flexible in adapting to their needs.
7th February 2023
Yes, it is true that in today's world, customer focus is a critical factor in successful business and smart city planning. And there are a multitude of avenues that need to be considered before any project can go ahead, such as infrastructure, technology, transport, housing, public services and security to name a few. Furthermore, hindsight is a wonderful thing, and we must learn from our past mistakes if our smart cities are to be a success for the future.
16th January 2023
How many of us have energy saving and sustainability on our New Year’s resolution wish lists? I think it’s fair to say, that many households right now are looking for new ideas of how to overcome large winter energy bills and cutting down on non-essentials in hope of saving some pennies. Well guess what? We are not alone in that energy-saving boat.