1st May 2020
Test and measurement strategies rarely depend on a single stream of data. Operators are increasingly realising that correlating of numerous technical and experience-focused testing types is key to understanding end-to-end network performance. Drive test data remains a key source of information for a number of crucial network activities but is currently facing unprecedented restrictions.
Engineering teams are under the same pressure on their workforce and mobility as other businesses and knowing where and what to prioritise is key. With the importance of connectivity at an all-time high during the pandemic, gaining the data needed to diagnose issues and continually improve subscriber experience has never been more pressing. Not just in terms of overall network performance, but also to understand how subscriber behaviour is changing under the circumstances.
The adoption of crowd data into the data ecosystem can be highly beneficial in this instance. Operators are likely using a range of crowd data sources in their processes already but there’s a lot to be said for deploying your own crowd strategy.
Through a simple update to existing mobile applications, such as account management or entertainment applications, you can open up an invisible stream of anonymous experience information directly from subscriber devices. When aggregated at a national level, and used alongside a wealth of other network data, you can gain a powerful platform to inform your strategies and understand how-best to continually improve experience in-line with ever-changing needs.
Metricell’s crowdsourcing capabilities are here to help you negotiate current testing challenges and provides a fast, lightweight and resource-efficient route to enriching the understanding of end user network experience throughout the lockdown and beyond.
Click here to learn more and request a copy of our overview today.
23rd May 2022
Unlocking the future of network performance and the customer experience with digital self-service, reducing the strain on network call centres and focusing on optimisation. Read more to find out how Service checker is truly digitising the customer experience.
25th April 2022
Network operators heavily rely upon customer experience data to not only help improve their own subscriber network performance, but to also optimize their own internal business processes, improve investment strategies and protocols from within. Data is inescapable, but it is how we choose to benefit from it that really matters.