The TowerCo industry is at a crossroads. Teams are under increasing pressure to extract greater value from their infrastructure assets, as mobile network operators (MNOs), regulators and end-users demand faster, more reliable connectivity.
The expansion of 5G, the rise of smart city initiatives and the growing adoption of IoT technologies are accelerating the need for densified networks and rapid rollout of small cell deployments.
In this new reality, the commercial and strategic value of a tower asset is no longer just about its location. Success depends on the ability to visualise infrastructure across vast estates, apply data-driven planning, and deliver with agility.
How Traditional Approaches are Falling Short:
Despite their vital and growing role in telecom infrastructure, many TowerCos continue to operate within the constraints of legacy tools and fragmented datasets. Siloed systems and inconsistent data formats make it difficult to form a complete, accurate view of asset performance and network opportunity, a challenge that is multiplied for businesses operating internationally.
TowerCos must demonstrate value to MNOs and regulators, yet often lack the real-time insights required to proactively manage network demand, congestion and underserved locations. The process of identifying viable sites, approving new tenants and activating commercial opportunities is often slow, further hampering speed-to-revenue and stalling infrastructure ROI.
Benefits of Digital Transformation:
1. Smarter Tenancy Targeting: Layering crowdsourced data, demand mapping, and AI insights alongside available sites supports the identification and pitching of sites to MNOs.
2. Improved Asset Visibility: Centralised data platforms provide a single, geospatial view of assets across regions or countries, supporting informed decision-making and removing the need to rely on multiple platforms.
3. Faster Speed-to-Revenue: MNOs can access part of the digital platform to view available assets, accelerating asset discovery, site approvals and tenant onboarding, thereby reducing the time from identifying an opportunity to generating revenue.
4. Improved Operational Efficiency: Centralising site information into a single platform, integrated with fault and maintenance tickets, improves operational efficiency.
5. Future-Proofing: Investing into a digitised foundation today supports improved scalability, agility and readiness for adopting new technologies in the future.
In a world where connectivity underpins economic growth, TowerCos must evolve into smarter, more agile infrastructure partners. By embracing digitisation, they can unlock new commercial opportunities, reduce operational overheads, and deliver greater value to MNOs and stakeholders.
The digital shift is no longer a question of "if," but "how soon."
Speak to our team to find out how we’re already supporting teams to digitise their operations.
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