Keep up-to-date with all the latest news from Metricell.


New Crowdsourcing Project with Nextel Brazil

Metricell have completed a new project with Brazilian network operator, Nextel, to enhance their “MyNextel” account management application with new crowdsourcing functionality. This lightweight and invisible addition to the application now means that over a million app users can help Nextel gain greater insight into network performance across Brazil through the collection of anonymous usage and performance data uploaded directly from the customer’s devices.

To maximise the business value of this new data, Nextel will use Metricell’s web-based SmartTools visualisation software which presents the experience information within views such as popular app performance to help place subscriber experience within a network context. This allows a variety of departments, from engineers to customer care teams, see localised and subscriber-centric information on performance across their territory such as areas of no service, low throughput zones, locations with low signal strength, demographics of high Wi-Fi use, and more. These capabilities will assist Nextel in their mission to provide an ever-increasing level of service quality for their customers through the identification of key priorities for network investment and optimisation.


Gatwick Diamonds Awards Evening

Last week, we attended the Gatwick Diamond Business Awards and brought back two finalist trophies and a great sense of achievement! We were chosen as finalists in the following categories: ‘Innovation and Technology’ and ‘Developing People for Business Success’. Well done and thank you to the entire team here at Metricell for your involvement and support! We look forward to next year’s awards!


MegaFon and Beacons for the Enterprise Sector

Metricell’s Beacon fixed location service monitors have experienced an unprecedented uptake across Russia in Q1. Often deployed for public events, such as UK’s Glastonbury Festival, Beacons are increasingly being deployed to monitor the service provided to Enterprise customers.

Since the end of Q4 2018, 231 Beacon units have been delivered to MegaFon and their clients with a specific Corporate View supplied to those who need to monitor these high value accounts. There is potential to increase both the numbers of these units as well as enhance their testing capabilities (such as the inclusion of POLQA testing) as needs dictate.


Benchmarking in Algeria with Ooredoo

Our MEA Manager, Mohamed Alami, has been hard at work with members of our HQ and local partner, Rachid Bradai of partner agency Alissar, to deliver an ambitious benchmarking project in Algeria. The aim of this initiative is to assess Ooredoo’s network in relation to their key competitors, Mobilis and Djezzy, to see how the subscriber’s experience can be improved.

There are currently 15 devices testing within this initiative which is set to rise to 105 as the project progresses. These devices will maintain a key focus on the collection of Layer 1/3, POLQA and OTT data to ensure the most customer-centric tests that they can. The data is accessible via a custom-built dashboard in Ooredoo’s SmartTools project as well as bespoke reporting produced by our Consulting division.


Gatwick Diamond Business Awards 2019

We are delighted to announce we have reached the next stage of the Gatwick Diamond Business Awards competition. A few months ago, we submitted entries for the following awards: Innovation and Technology, International Business of the Year, Developing People for Business Success and Professional Services Firm of the Year. Over the past two weeks, the judges have been visiting our HQ to find out more. We will find out next month if we will be finalists in these four categories! Fingers crossed!

FutureZone Annual Benchmarking with AutoMobile

For the sixth year in a row, Austrian technology body, FutureZone, have conducted a full drive test of the country’s top network operators. This involved Metricell’s AutoMobile technology being used across 14,000km of road and rail to record over one million measurement points. The conclusion of the project saw operator A1 emerge on top with the best upload and download speeds. Thanks to our long-time partner, Jurgen Dalmus, who worked with a number of people at the Big blue to make the project a success. Read the full report from FutureZone here.

Metricell and telent to Work Together on UK ESN Project

Metricell and telent to Work Together on UK ESN ProjectThe win will see telent partner with Metricell to deliver the ESN Assure service and follows an announcement from the Home Office in September for a ‘new strategic direction’ for ESN. It aims to save £200 million in public money per year by fully replacing the current radio-based network with a mobile 4G network.

The new approach will mean emergency service users including police, fire and ambulance services can use data services over the network from as early as next year, with voice capabilities following soon after. The move aims to transform the emergency services way of working, especially in remote areas and at critical times when faced with network congestion, giving them priority over commercial users. The project will involve both walk and drive testing of this new network along with all required training and reporting. Read full release.


15 Billion Measurements Captured!

We’re proud to announce hitting a major milestone in the history of our capture of data measurements. Across AutoMobile, Beacon, MCC and service checks we have now captured in excess of 15 billion individual points. As our projects expand in scope, our backend systems are also scaling in order to accommodate the growing measurements we capture for our operator customers. Here’s to the next 15 billion!

Charity Raffle for the British Heart Foundation A Great Success!

This month, we have been continuing our charity fundraising for the British Heart Foundation by holding a Halloween raffle and party! In fact, Metricell staff have been so generous, we have hit a new raffle record, raising £272! We had a fantastic selection of raffle prizes, which were kindly donated by Metricell and local businesses. We would like to say congratulations to the winners and a big thank you to everyone for all your support!


Horsham Job Fair

Horsham Job Fair We were pleased to visit the Horsham Drill Hall this month for their annual job fair. A wide range of local companies attended the event and we enjoyed talking to those looking for a new opportunity in technology with Metricell. Well done to all those on the stand who secured a record number of interested signups!


Russia Office Celebrates One Year Anniversary

We’d like to send a hearty congratulations to our RUCIS team on the one year anniversary of the formation of their new team. The past year has seen them manage a transformative office move, a crucial event monitoring project over the summer, as well as working to grow our relationships with some of the largest operators in the region. Denis, Gennady and Alex are doing fantastic work and we look forward to welcoming them back to our HQ very soon.


Google Developer Group

The GDG (Google Developer Group) held another meet-up this month with a talk and introduction on the new Kotlin language. Kotlin is being positioned as an alternative to Java which combines both object-orientated and functional programming features. The session was well-attended and provided an excellent opportunity to make use of the Big Blue’s newly refurbished conference space on the ground floor. Thanks to our Senior Mobile Developer, Fahad Ayaz, for continuing to organise these sessions.


Metricell Completes Big Blue 2.0

2018 has seen Metricell take on a hugely ambitious transformation project of the Big Blue’s ground floor. Since our move here in 2016, the downstairs area of the ex-factory building has consisted of a loading bay area and a large open space which presumably once housed production machines. For the first half of 2018, it has been extensively renovated to provide modern and truly unique facilities for both visitors and staff. It now includes a large conference space, social area, cafe and gym and offers a weekly breakfast and lunch menu for hungry Metricellians. It was officially opened with a party that conveniently coincided with the first England Vs. Belgium game and was a great way to spend some time together and get used to our new surroundings. Well done to all involved for such a great achievement!


Metricell Opens New Office in Kuala Lumpur

Our APAC Manager, Sean Orrell, has now successfully completed both his new team and base of operations in Kuala Lumpur. Izmi, Padman and Sean have now moved into a fully serviced office with fantastic views of the surrounding city. Looks like they’re all ready for visits!


Apprenticeship Workshop Afternoon

Metricell welcomed a group of enthusiastic individuals to the Big Blue earlier this month for an apprenticeship workshop afternoon. The candidates had a glimpse into working life here at Metricell and learnt about the exciting roles to help jump start their new careers. Our in-house recruitment team are always on the look out for ambitious individuals to join our company in areas such as Software Development, Customer Support, Project Management and Digital Marketing. The event was a fantastic success and we look forward to welcoming the next generation of apprentices on board!


Metricell shortlisted for 2018 Digital Technology Leaders Award

We are delighted to announce that we have been shortlisted for the ‘Big Data Project of the Year’ award at the Digital Technology Leaders Awards 2018. Many congratulations to everyone who made the list – we look forward to the results!


Metricell Attends Horsham Apprenticeship Fair

Metricell’s directors and marketers visited Horsham’s 2018 Apprenticeship fair on Saturday to meet a variety of professional prospects looking to either make their start or get back into the working world. During the afternoon, numerous visitors dropped by our Metri-Booth to chat about a range of opportunities from sales to software development. Our ex-apprentice, now employee, Faisal Ahmed, also made time to sit on a Q&A panel and field questions from the next generation of apprentices.


Google Gives AI Talk At The Big Blue

We were pleased to welcome Rupert Whitehead, Developer Relations Lead at Google, to our office this month for a discussion on the current state of AI and how some of the world’s leading tech companies are utilising it within a range of different contexts. It was a great opportunity to host a number of Android specialists and other assorted guests for the presentation and hope it will be the start of a compelling series of talks across 2018.


Metricell Welcomes A Crucial New Staff Member...

We’re pleased to announce a very special new starter to the team. Metricell’s new drive testing vehicle comes with 18″ alloy wheels, a 2.0 litre turbo diesel engine and a range of additional testing equipment to help offer a range of flexible and robust drive testing initiatives across the UK. You can expect to see the Metri-Wagon take to the road in the coming months!


Sean Orrell Takes Over As APAC Manager

Head of Presales, Sean Orrell, has accepted a new post in Kuala Lumpur to take over from current territory manager, Luke Alexander. Luke will become a Sales Director back in the UK and Sean will continue to bolster the strong relationships we have with operators and existing customers in the region.


Glotel Awards

Last night, Metricell and EE won the ‘Customer Experience Excellence’ category at last night’s Global Telecoms (Glotel) Awards in London. We faced some strong competition in the category and the event was attended by a range of well-known operators and vendors such as Huawei, Turkcell, Nokia, and Amdocs.


Auspicious Visit Metricell HQ

We were pleased to host our friends from Auspicious for the day on Friday 27th October. During their tour of the UK, they spent the day meeting with a number of Metricell’s developers and project managers for a tour of our current test & measurement and crowd-source projects as well as a look at our roadmap for the remainder of 2017.


Metricell and EE Runners Up at the UK Customer Experience Awards

Last night, amid the glitz and glamour of this year’s UK Customer Experience Awards, we’re proud to announce EE and Metricell secured a hard-fought second place in the category of Digital CX Innovation. There was some strong competition from the likes of NowTV, TalkTalk and Business Stream so well done to everyone involved.


'MetriSell' 2017 Proves A Big Success for the Team and Our Partners

The start of August saw our annual ‘MetriSell’ sales week kick off with our international sales heads converging on the Big Blue for a week of presentations, discussions and socials. In a big change from previous years, the week saw members of our international partner community join us over the four days and contributed enormously to the success of the event. Everything from strategy to technology was discussed and people from a wide variety of departments had the opportunity to talk about their achievements and plans for 2017.


Metricell and EE Announced As Finalists for the UK Customer Experience Awards 2017

Last week we were delighted to hear that our joint submission to the UK Customer Experience Awards (in partnership with EE) has progressed through to the finalist stages in the categories of ‘Engage Customers Online’ and ‘Digital CX Innovation.’ The finals, taking place at the end of September, will see a Metricell/EE team present to a panel of judges with the assessment of both presentation and written submission deciding whether we win one (or perhaps even two!) of the most prestigious awards in Customer Experience. We’ll keep you updated with all the news as we get it.


CIS Manager Alex Appanov joins the panel at International Wireless Russia Forum

At this year’s annual forum on strategic network quality improvement, crowd-sourcing was high on the agenda and the organisers invited our Russia/CIS Manager, Alex Appanov, to take part in the roundtable discussions. Joining Alex were a number of representatives from both suppliers and operators including members of long-term Metricell customer, Tele2. Find more information on this forum here.


Metricell Enhances Blog Collection With New Post from Tom Staniland

We’re pleased to continue this year’s series of blog posts from members of Metricell’s worldwide sales team. This month, our Commercial Director, Tom Staniland, turns his focus to the role of CEM and how many operators could be making a mistake by being too centred on the platform instead of the process. But with customer experience increasingly highlighted as the key differentiator in today’s market, what should operators be looking at to maximise the impact of their approach to CEM? Read on to find out more.

Metricell Attends Opportunities Fair

Digital Media Executive, Faisal Ahmed, and our Office and Finance Manager, Tracy Hines, represented Metricell earlier this month at a local jobs and apprenticeship fair in town. Supported by Horsham District Council and the UK Apprenticeships body, the fair aims to provide young people in the area an idea of the wealth of opportunities available through apprenticeships with local companies. Metricell takes an active part in the recruitment of local talent and many members of our valued team got their start with us through initiatives just like this. Interested to know more? Feel free to email us at


Metricell Launches Metri-TV!

Metricell has launched a new video section on our website to give visitors a new way to learn about our technology and recent projects. We are continuing to create a range of videos to educate our audience about some of our core technological features, functions and capabilities. These new videos take a look at some of the new reporting features available within our SmartBoards tool which includes fixed location monitoring and coverage reporting. We are in the process of finalising new videos focussing on our Consulting and SmartAgents propositions. Visit Metri-TV today!


Metricell Beacons Join the Sanremo Festival

Metricell’s Beacons are developing quite the reputation for their attendance at famous public events. Last year they took a trip to Glastonbury to help EE monitor their mobile broadband provision over the course of the festival. Continuing this tradition of monitoring and safeguarding the experience of concert-goers, we have supplied our technology to the Sanremo festival in Italy alongside our partners at LaRocca solutions.

The festival, held in the historical Sanremo, is an annual song contest where a variety of performers compete for the chance to represent Italy at the Eurovision Song Contest. This week, between the 6th and 11th and February, Beacon data will be used to inform the public about the super-fast download speeds now on offer throughout the city through dynamic on-screen advertisements. As well as acting as a powerful marketing tool, the data gained from the monitored locations is also used operator side to ensure 24/7 service quality monitoring of data provision throughout the city.


Metricell Celebrates 10 Year Anniversary

This month we’ve been celebrating ten years since our founding way back in 2007. It’s been a decade of rapid innovation and growth which has encompassed the continual evolution of our technology stack, staff and, of course, premises! Our relationship with our worldwide partner community has, of course, been integral to this. We extend our thanks and look forward to the next ten years with you all. Cheers!​


Metricell Technology Deployed for 3rd Year in a Row in Austrian Benchmarking Project

The Project

Metricell’s technology has been deployed for the 3rd year running for Futurezone’s in-depth benchmarking project aimed to judge the performance of Austria’s three main mobile operators. Working in close partnership with the Head of the Test Team, Jürgen Dalmus (Dalmus Commercial Agency), our technology has helped to collect over 200,000 measurements during a two and a half month period in order to rank the service provision of the country’s three main providers.The eight testing scenarios included both classic scenarios (such as download and upload) as well as practical applications such as streaming videos from YouTube.

Metricell and Testing

For each testing scenario, the operator could be awarded up to 80 points. In order to analyse, as Dalmus puts it, “how consumers actually experience the web in their daily lives,” the performance in the access and use of social media was also tested. This was measured by analysing the speed of WhatsApp transmission along with the retrieval of data from Facebook and the updating of statuses to social media networks. In order to test this across the country, Metricell’s AutoMobile applications and drive testing solutions gathered the data whilst being driven across the country to build a nationwide picture of network performance.

“A True to Life User Experience”

A key focus of this benchmarking exercise is to test from the subscriber’s point of view. Metricell’s applications run on common handsets likely to be used by the public such as the Xperia Z5 and the Moto G. Combined with Metricell’s experience and capabilities in gaining data from the subscriber’s perspective through means such as crowd-sourcing, our technological deployment was tuned to deliver the primary goal of the project: “To get as realistic a picture as possible for the end user.”

The Results

Utilising the data gained via Metricell’s testing, alongside that gathered from a battery of other tests, Futurezone found that A1 provided the highest level of service provision for Austria. Thanks to an increased focus on LTE rollout, T-Mobile has bridged the gap significantly since the results of 2015 but still fell behind both A1 and Drei. Ultimately, results showed all three networks could easily meet the requirements for Austrian smartphone users meaning that competition, especially over price, will be set to increase in the coming years.


Metricell Receive Queen's Award for Enterprise: International Trade

We are immensely proud to have been awarded the 2016 Queen’s Award for Enterprise: International Trade. The award recognises achievement in both growth and commercial success within international markets.

In a ceremony last week, Managing Director, Dr. Steve Mockford, was presented with the official Queen’s Award crystal bowl by the Lord Lieutenant of West Sussex, Susan Piper. Mrs. Piper spoke of Metricell’s achievement at winning such a prestigious award and complemented Metricell in both their company values and strategic direction.

Commenting after the presentation, Dr. Mockford said: “I’m immensely proud for Metricell to have been awarded with a second Queen’s Award.  It pleases me greatly that our local business has shown that innovation and success in the tech industry isn’t just the preserve of the City, but a representation of the entire nation’s capabilities within the technology sector.”

Alongside the Lord Lieutenant and her deputy, the ceremony was attended by Chairman of Horsham District Council, Cllr. Christian Mitchell and Chairman of West Sussex County Council, Pat Arculus.

“This is a fantastic achievement for Metricell and all their staff. To have won a Queen’s Award for Enterprise in International Trade this year – having won the Queen’s Award for Enterprise in 2012 – proves how the company is going from strength to strength,” said Councillor Mitchell.

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